Skip to content
Joe Seddon

About

From Morley to building one of the UK's fastest-growing startups

Here'swhatnobodytellsyouaboutgettingahead:it'snotabouthowtalentedyouare.It'saboutwhetheranyonearoundyouevenknowsthedoorsexist.Thepotentialisthere.Thesystemjustnevergoeslookingforit.IknowbecauseInearlyfellthroughthecracksmyself.Igrewupinasingle-parentfamilyinMorley,WestYorkshireaplacewherenobodytalkedaboutOxford,letaloneapplied.Iwasstubbornenoughtotryanyway.Gotin.StudiedPPEattheUniversityofOxford.GraduatedwithaFirst.AndthemomentIarrived,Isawthescaleoftheproblembrilliantpeoplefrombackgroundslikeminewerenowheretobeseen.SoIstoppedwaitingforsomeoneelsetofixit.IbuiltZeroGravityatechnologyplatformthatfindsthepeoplethesystemmissesandgivesthemeverythingtheyneedtogetintotopuniversities,landtopcareers,andgetahead.

My journey

From Morley to the world of mission-driven tech startups

Morley, West Yorkshire
1997

Raised in Morley, West Yorkshire

I grew up in a single-parent family in Morley, a post-industrial town outside Leeds. My mum and grandmother taught me that hard work isn't optional — it's everything. That stuck.

2015

Won a place at Oxford University

After being educated at state schools, I won a place to study Philosophy, Politics, and Economics (PPE) at the University of Oxford. The odds were stacked against me — and that's exactly what would later drive me to build Zero Gravity.

University of Oxford
Zero Gravity launch
2019

Founded Zero Gravity from my childhood bedroom

After graduating from Oxford, I turned down corporate job offers to start Zero Gravity from my childhood bedroom with the last £200 of my student loan. No funding, no team, no safety net. Just a problem I couldn't ignore.

2022

Built a breakthrough tech startup

The platform was working. Thousands of Zero Gravity members were getting into top universities. The system said they couldn't — the data said otherwise. I raised £3.9m to scale the platform and was named in the Forbes 30 Under 30.

Forbes 30 Under 30
Joe Seddon
2025

Building AI to unlock human potential

23,000+ students into top unis. 1,000+ into Oxbridge. £2.3m+ in scholarships. Millions in revenue. That was the foundation. Now we're building AI to identify potential the system misses — and unlock it at a scale that wasn't possible before.

0+

Into top universities

0+

Into Oxbridge

£0m+

Investment raised

0+

Enterprise partners

Follow the journey

I share the unfiltered version on LinkedIn

The wins, the lessons, and the stuff nobody talks about when building a startup. 25,000+ people are already following along.

Advisory & Board

Beyond Zero Gravity

Department for Culture, Media and Sport logo

DCMS is the government department responsible for culture, digital, media, and sport. I'm advising on the national youth strategy — a £500m investment to improve the lives of young people across the UK.

Advisory Board

Current

Department for Culture, Media and Sport

Feb 2025 — Present

DCMS is the government department responsible for culture, digital, media, and sport. I'm advising on the national youth strategy — a £500m investment to improve the lives of young people across the UK.

Lister Community School logo

Lister is a state secondary school in Newham, East London — an area with a tough social backdrop, where 44% of students are eligible for free school meals. I served on the governing body, helping shape school strategy and improve outcomes for students.

Governor

Lister Community School

Nov 2020 — Nov 2024

Lister is a state secondary school in Newham, East London — an area with a tough social backdrop, where 44% of students are eligible for free school meals. I served on the governing body, helping shape school strategy and improve outcomes for students.

British Youth Council logo

BYC is the national youth council of the UK and runs some of the country's biggest youth voice programmes, including UK Youth Parliament, NHS Youth Forum, and Bank of England Youth Forum. As a trustee I helped oversee governance, strategy, and making sure young people had a real seat at the table on policy that affects them.

Trustee

British Youth Council

Oct 2020 — Nov 2023

BYC is the national youth council of the UK and runs some of the country's biggest youth voice programmes, including UK Youth Parliament, NHS Youth Forum, and Bank of England Youth Forum. As a trustee I helped oversee governance, strategy, and making sure young people had a real seat at the table on policy that affects them.

Let's talk

Speaking. Media. Partnerships. If you're working on something that matters, I want to hear about it.