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Joe Seddon

About

From Morley to building one of the UK's fastest-growing startups

Here'swhatnobodytellsyouaboutgettingahead:it'snotabouthowtalentedyouare.It'saboutwhetheranyonearoundyouevenknowsthedoorsexist.Thepotentialisthere.Thesystemjustnevergoeslookingforit.IknowbecauseInearlyfellthroughthecracksmyself.Igrewupinasingle-parentfamilyinMorley,WestYorkshireaplacewherenobodytalkedaboutOxford,letaloneapplied.Iwasstubbornenoughtotryanyway.Gotin.StudiedPPEattheUniversityofOxford.GraduatedwithaFirst.AndthemomentIarrived,Isawthescaleoftheproblembrilliantpeoplefrombackgroundslikeminewerenowheretobeseen.SoIstoppedwaitingforsomeoneelsetofixit.IbuiltZeroGravityatechnologyplatformthatfindsthepeoplethesystemmissesandgivesthemeverythingtheyneedtogetintotopuniversities,landtopcareers,andgetahead.

My journey

The story so far

Morley, West Yorkshire
1997

Raised in Morley, West Yorkshire

I grew up in a single-parent family in Morley, a post-industrial town outside Leeds. My mum and grandmother taught me that hard work isn't optional — it's everything. That stuck.

2015

Won a place at Oxford University

After being educated at state schools, I won a place to study Philosophy, Politics, and Economics (PPE) at the University of Oxford. The odds were stacked against me — and that's exactly what would later drive me to build Zero Gravity.

University of Oxford
Joe Seddon interviewed on BBC about Access Oxbridge
2018

Graduated from Oxford & founded Access Oxbridge

Earned a First Class degree in PPE from the University of Oxford, then turned down corporate job offers to launch Access Oxbridge from my childhood bedroom with the last £200 of my student loan — a digital platform helping students from low-opportunity backgrounds win offers from Oxford and Cambridge. Over two years, 100+ students won places at Oxbridge.

2020

Relaunched as Zero Gravity

Access Oxbridge had outgrown its name, so I relaunched it as Zero Gravity — expanding beyond Oxbridge to support students into all of the UK's top universities — and raised a £425k pre-seed round from angel investors, turning a bedroom project into a funded startup.

Zero Gravity launch
Joe Seddon
2022

Raised a £3.5m seed round

The platform was working. Thousands of Zero Gravity members were getting into top universities. The system said they couldn't — the data said otherwise. I raised a £3.5m seed round to expand the platform to support students into elite careers, and was named in the Forbes 30 Under 30.

2024

Partnered with 30+ leading companies

Signed commercial partnerships with 30+ companies including HSBC, McKinsey, KPMG, Rolls-Royce, and Snapchat. Companies like Mercedes-Benz also funded scholarships for students — Zero Gravity has now deployed £2.3m of scholarships to its members.

Joe Seddon outside 10 Downing Street
Joe Seddon
2026

Building AI to unlock human potential

23,000+ students into top unis. 1,000+ into Oxbridge. £2.3m+ in scholarships. Millions in revenue. That was the foundation. Now we're building AI to identify potential the system misses — and unlock it at a scale that wasn't possible before.

Zero Gravity

I stopped waiting for someone to fix it

Zero Gravity is the platform I built to find the talent the system ignores — and give them a real shot.

Learn more

Trusted by

HSBCMcKinseyUniversity of OxfordSnapOctopus EnergyKPMGPerkins CoieLloydsKierRoche

Follow the journey

I share the unfiltered version on LinkedIn

The wins, the lessons, and the stuff nobody talks about when building a startup. 25,000+ people are already following along.

Advisory & Board

Beyond Zero Gravity

Royal Voluntary Service logo

Trustee

Current

Royal Voluntary Service

May 2026 — Present

Royal Voluntary Service is one of Britain's largest volunteering charities, mobilising thousands of volunteers to support the NHS and people in need across the country. As a trustee I help oversee governance and strategy, supporting the charity's mission to remove barriers and open up volunteering for all.

Department for Culture, Media and Sport logo

Advisory Board

Current

Department for Culture, Media and Sport

Feb 2025 — Present

DCMS is the government department responsible for culture, digital, media, and sport. I'm advising on the national youth strategy — a £500m investment to improve the lives of young people across the UK.

Lister Community School logo

Governor

Lister Community School

Nov 2020 — Nov 2024

Lister is a state secondary school in Newham, East London — an area with a tough social backdrop, where 44% of students are eligible for free school meals. I served on the governing body, helping shape school strategy and improve outcomes for students.

British Youth Council logo

Trustee

British Youth Council

Oct 2020 — Nov 2023

BYC is the national youth council of the UK and runs some of the country's biggest youth voice programmes, including UK Youth Parliament, NHS Youth Forum, and Bank of England Youth Forum. As a trustee I helped oversee governance, strategy, and making sure young people had a real seat at the table on policy that affects them.

Let's talk

Speaking. Media. Partnerships. If you're working on something that matters, I want to hear about it.